We’re dedicated to helping public sector and mission-driven organizations unlock bold, resilient, and forward-thinking solutions.
Our Team
Michelle McCollum
Founder + CEO
Maria McCollum
Brand + Communications Director
With over 30 years of experience, Michelle McCollum brings expertise in strategic planning, external relations, organizational transformation and change management, alongside a distinguished track record in facilities leadership and capital development.
Most recently, Michelle served as Vice-President, Facilities and Sustainability at George Brown College, where she was responsible for the college’s physical infrastructure and sustainability strategy. In this role, she led institution-wide master planning, lifecycle asset management, real estate development, and climate action. She played a pivotal role in the creation of Limberlost Place, Ontario’s first ten-storey institutional mass timber building, exemplifying innovation in low-carbon, high-performance design.
At Sheridan College, Michelle was Associate Vice-President, Facilities and Sustainable Infrastructure, where she led the transformation of the college’s built environment. Her work spanned sustainability strategy, capital planning, and operational modernization. She also drove change initiatives that aligned infrastructure decisions with evolving academic models and fiscal realities.
Strategic Advisor | Infrastructure Leader | Champion of Sustainability
Michelle McCollum
Maria McCollum
Maria McCollum is a communications and brand strategist with experience in municipal government and community-based organizations. She specializes in shaping clear, strategic communications that help organizations articulate complex initiatives, align stakeholders and build lasting credibility.
At Opal Strategy, Maria leads brand development, copywriting and social media management. She oversees brand positioning and communications for clients, shaping narratives, written materials and digital presence. Her work ensures that complex strategies and initiatives are translated into compelling, audience-appropriate messaging that strengthens credibility and engagement.